With skyrocketing gasoline prices being what they are, the hazards of global warming, and the public’s concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles While purchasing a green vehicle is a great start toward reducing the environmental impacts of driving

Although the new car lead business has been around a long time, dealers are taking a new approach to driving quality prospects to their dealerships With dozens of dealers competing for the same customers in a saturated marketplace of new and used car sales, dealers know they need to get a leg up on the competition

This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry

Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures

In today’s competitive market, dealers are looking for every edge to increase the profit they make on each vehicle sold Trying to up sell and convince customers that all the extras are good for them allows a dealer to get that little extra that they deserve

Since the initial inception of the automotive dealership showroom, it has been said that the trick to selling cars is how you guide potential customers through the process of buying a car For years, this very important step in the process was done via the telephone

Customer Relationship Management When we hear this term it conjures up a lot of ideas about how a business views their relationship with the average everyday modern consumer

Selling cars is not a very difficult task when it is broken down in its simplest form but there are many factors that can influence the customer that you may not have ever thought about